It's not really the percentages in this graph that intrigue me. Is more the explicitness with which businesses state the risk they perceive in using social media. Yes, it's risky to talk to people with a commercial objective. Yes, it's risky to be commercially present on locations where people may form an opinion on you, your brand and your business. Positive or negative.
But what strikes me is that I never saw (or see!) these graphs regarding traditional advertising and marketing communication. How risky is it to put a half naked person in an ad in a magazine? Or a beer brand in a stadium full of football hooligans?
Risky business. Feels a bit like a pleonasm, doesn't it?
But what strikes me is that I never saw (or see!) these graphs regarding traditional advertising and marketing communication. How risky is it to put a half naked person in an ad in a magazine? Or a beer brand in a stadium full of football hooligans?
Risky business. Feels a bit like a pleonasm, doesn't it?
