Finally. Coca-Cola seems to be committing itself to content marketing, even stating that Coca-Cola can no longer rely on being 30-Second-TV-Centric. If they can really execute on this (remember, culture has strategy for breakfast), it's truly revolutional. Not just for Coca-Cola, but for the entire advertising world.
So take 20 minutes or so to view the two videos below and see for yourself what the world's most prominent advertiser has to say on content marketing..
So take 20 minutes or so to view the two videos below and see for yourself what the world's most prominent advertiser has to say on content marketing..
