content marketing
"To me, a brand is trust." These are the words of Steve Jobs, Apple's late and great CEO. The only way a brand can set itself apart from competitors. For many businesses, the aquired skills and knowledge are their most valued asset. From a customer perspective, this knowledge drives trust. And when customers trust you, they will prefer your business and brand to the next.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.* It's a relatively new form of marketing, where advertisers start behaving like publishers. And rightly so: content marketing has the potential of developing a longer lasting relationship with prospects and customers and drive better return-on-marketing-investment. Interested? Take a look at this white paper on content marketing I wrote.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.* It's a relatively new form of marketing, where advertisers start behaving like publishers. And rightly so: content marketing has the potential of developing a longer lasting relationship with prospects and customers and drive better return-on-marketing-investment. Interested? Take a look at this white paper on content marketing I wrote.
